Archive for the ‘Social Media’ Category

If you haven’t noticed, Tourism Land has a new look…and name…and URL. While the design is not really finished yet, I wanted to update you on this change.

I finally replaced my FrontPage/hasn’t-been-updated-since-2009 website with WordPress last week. If want to know more about this delightful process, check out How to migrate your blog.

  • If you’re a life-long fan — and really, who isn’t?! (read with sarcasm) — then please follow me at annehornyak.com.
  • If you previously signed up with your Google Reader, the old RSS feed will still work.
  • If you previously signed up via email, please enter your email address again. I don’t believe the old email subscriptions transferred. If you’ve already received an email for my How to migrate your blog post (Sept 2), you don’t need to sign up again.

Thanks for your continued support!


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#tourismchat is a biweekly twitter chat focusing on Social Media in the Tourism Industry. It’s held on Thursdays at 2pm CST. If you’re not familiar with it, this is your personal invitation to participate, or at least lurk, in the chat!


If you use TweetDeck or HootSuite, set up a search column for #tourismchat. My preference is TweetDeck as it brings in new tweets automatically in real-time.

If you don’t use TweetDeck or can’t keep up with the constant tweets, try TweetChat. This site automatically adds the #tourismchat hashtag at the end of every tweet, which is a great benefit. Tip: sign in with your twitter account and move the refresh speed down to 5 seconds.


  1. #tourismchat is FREE.
  2. CVBs and others in the tourism industry share their social media knowledge and experience. For free.
  3. It’s like attending specific social media sessions at tourism conferences but better.
  4. And if you needed another reason:

So please join us this Thursday, September 1, at 2pm CST when we chat about the use of multimedia (obtaining and using photos, videos, podcasts, etc) in the tourism social space.

Of course I’m partial to #tourismchat but feel free to check out these other Travel Chats on Twitter too.

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Reflections of cloudsThere’s something amazing about twitter. It’s so easy to find and connect with people who share similar interests with you. And every once in a while, you’ll create lifelong friendships and find everyday heroes too. A few new names were added to my list of heroes this weekend.

Betsy Decillis and I went on #geekcation this past weekend. We had our first #geekcation, May 2010, in Chicago when we worked on acquiring Foursquare badges. This #geekcation was a little different as it was based on a visit to AJ Bombers, a mecca for social media geeks. (more…)

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Maps are an integral part of tourism marketing and creating a custom Google Map is one of the easiest ways to highlight specific parts of a destination. Maps can be made for thematic itineraries, hotels or even for things to see or do around a convention center. They can range from being rather simple with a just an address, website and/or description for each venue to something more complex featuring photos, videos and blog posts.

Tourism Queensland ran a Best Job in the World campaign in 2009 and the winner, Ben Southall, has embarked on another Queensland adventure, The Best Expedition in the World, which started in May and will be completed in September. A Google Map was created to show his 1600km kayak journey from the Town of 1770 to Cooktown, retracing the route of Captain James Cook.

The journey is an incredible feat on its own but the Best Expedition in the World Map is a mashup of Flickr photos, YouTube videos, blog posts and breathtaking 360° views. (more…)

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Ever since my #geekcation in Chicago (an excuse to work on Explore Chicago’s Foursquare badges), I’ve said that I would love to see a CVB create a Foursquare guide. Well this is it! Foursquare recently allowed brands to get pages for free and also unveiled a new lists feature on Monday.

What does this mean for you? Get your CVB on Foursquare. Now.

It’s easy to create a page. All you need is a graphic, description and a branded twitter account to get started. Once you’re ready with that, it’s time to add a few tips. You have to add at least 5 tips when you create your page. What’s great about these tips is that they come from your “official” brand and not a personal account.

Lists are an excellent way to group Foursquare venues together into themes, whether it by a list of museums, BBQ restaurants or even neighborhood guides. Three CVBs that have already created Foursquare lists are Visit Savannah, Baltimore and Tuscarawas County CVB. (more…)

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#tourismchat is a biweekly twitter chat (Thursdays, 2pm CST) that focuses on how social media is used in the tourism industry.

Our last chat, Aug 4, was about Professional Development. You can read through the transcript [pdf] but here are some of the chat’s highlights:

What blogs are you reading that are not-to-be missed?

What other chats do you participate it?

  • @DigitalKaitlyn: I just finished with PRWebChat and #Smmeasure, both excellent chats for marketing professionals!
  • @scullyano: I’ve dipped into #blogchat on Sunday nights, but it’s a lot.
  • @BeckyMcCray: For a firehose of blogging info, join #blogchat on Sunday nights
  • @Amy_Brock: the #luxchat is a great one, lots of travel and pr discussions there.
  • @TourismCurrents: We recommend #eventprofs if you want to connect w/meeting planners, and #assnchat for association
    meeting planners. (more…)

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Oregon, a front-runner in social media, just launched Ask Oregon, a program that connects visitors to Oregon experts through twitter, Facebook and email.

There are 14 ambassadors who are experts in areas around the state as well as interests such as cycling, rafting, fishing, golf, wine, beer and history. These experts have credibility and only enhance the customer service experience that is part of social media for tourism organizations.

Just send a tweet with the #askOR hashtag, post your question on their Facebook page or head to their special Ask Oregon Facebook tab for a link to send an email. It’s a great concept!

Well done, Oregon!

Disclosure: Ask Oregon is managed though Travel Oregon and Sparkloft Media, my employer.

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