Using Twitter’s Advanced Search

Social media is not traditional marketing. If you’re only pushing out information to your twitter followers, you’re missing out on connecting with potential visitors.

People are talking about you and your area. They might not know that you’re on twitter but they do know that twitter can help them find answers. Are you listening?

There are many tools that can help you find these people and Twitter’s Advanced Search (search.twitter.com/advanced) is one of them.

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Tracking: it’s not just for reports

Tracking is an important part of social media, even more so than in traditional marketing methods. You might already be tracking basic stats to include in reports but that’s only touching the surface. Tracking is not complete without analysis.

How can you tell that you’re not wasting time?

On Twitter:

1. Are people clicking on your links? I recommend using budurl.com or bit.ly to track the click-through rates of your links. But don’t just stop there. Categorize your links into themes. Are your culinary tweets getting more clicks than your art/culture tweets? Find out what topics your followers seem to be interested it.
2. Are twitter followers replying to you? If no one’s talking to you then you must be the one to start the conversation. Ask questions like “What’s on your Chicago must-see list?” and retweet some of the answers. Keep track of the amount of replies/mentions you receive each month.

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