Archive for July, 2010

A great resource for tracking links, BudURL can also give you insight on which themes gather the most interest among your followers. An easy way to do this is by creating a BudURL label for each theme such as architecture, culinary, destination (a catch-all category), family, nightlife, etc.

Once you create your theme labels, all you have to do is check off the corresponding box as you shrink your URL.

When analyzing or creating a report on your URL click-thru stats, (more…)


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Yesterday’s #tourismchat focused on social media time management. You can read the entire chat transcript but if you’re pressed on time, here are a few of the highlights:

  • If you need to link networks to update at the same time, be selective and only do so if absolutely necessary. Having your blog automatically post to twitter and Facebook is one thing but Facebook fans do not like twitter and twitter followers do not like clicking a link that takes you to a Facebook post.
  • Now that I’ve said that, both HootSuite and TweetDeck can be used to update multiple networks. Ping.fm does the same thing.
  • The general consensus was that most chatters prefer HootSuite over TweetDeck. (more…)

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As much as I hate to admit it, I’m a stalker. But don’t worry, it’s not really as cool as it sounds. I’ve been stalking CVB Facebook pages for a few months to gather data for competitive benchmarks. It’s really quite interesting to see the differences between these pages. As I was stalking and analyzing, I came across a post about Project 365. If you’re not familiar with this, Project 365 is a photography project where you take one photo every day for an entire year. It seemed like a huge commitment but it was a perfect addition to my July 1 mid-year resolutions. (more…)

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#tourismchat is a biweekly twitter chat focusing on social media in the tourism industry. Sarah Page has a great Q&A post about the chat. Our last chat focused on Mobile Website. Feel free to read the entire chat transcript (340 tweets) but in case you’re short on time, here are a few of the highlights:

  • Develop a mobile site before thinking about apps.
  • Get professional help; it’s not as expensive as you think.
  • Don’t have your mobile site replicate your regular website. Only provide content that’s necessary to visitors (not groups or meetings) and use listings, not copy-heavy pages. (more…)

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