Archive for June, 2011

Two recent videos have caught my eye for the unique way that they promote their destination.

The Grand Rapids LipDub video went viral, hitting more than 2.5 million views in the first two weeks. It was created as a response to an article in Newsweek calling Grand Rapids a “dying city.”



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If you’re not already familiar with #tourismchat, it’s a biweekly twitter chat (Thursdays at 2pm CST) that focuses on how social media is used in the tourism industry.

Our last chat, June 9, was about Social PR. You can read through the entire chat transcript [pdf] but here are some of my favorite tweets/replies from the chat:

Do you have a separate Twitter/Facebook account for your PR efforts?

  • @theresaoverby: No separate accounts. Just one voice and central location. So far it’s been successful.

Do you use particular sites to send press releases?

  • @maddenmedia: We post them to our website and SoMe accounts. As far as press goes, we send it the old fashioned way – pigeon carrier.
  • @AshleyTravels: Increased interaction, IMO. RT @lizpurcell What is the response to having SoMe links on your releases?

Do you have an online newsroom?

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Someone recently told me that it was ok to put in extra hours at work because I don’t have a commute. Really??

If you’ve worked from a home or remote office, you know what it’s like. Sure, the walking-down-the-hall commute and not having a dress code are great but with these benefits come drawbacks.

  • Technical issues: Unless you’re incredibly tech-savvy, technical issues are bound to come up. There’s nothing more frustrating than having to use webmail for months because your email won’t connect properly in Apple Mail.
  • Water cooler: The office water cooler no longer exists. Pets become substitutes for coworkers but their social skills are somewhat lacking. Twitter works as a good alternative for chitchatting but only when you have time to tweet, which leads us to the next point… (more…)

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From Groupon to Facebook Deals, people like to share information about what they’re purchasing, especially when a discount is involved. But not only are they talking about it online, they’re also purchasing socially. Imagine checking items off your shopping list without ever leaving Facebook. It’s happening. Companies such as JCPenney and GNC are selling products via a Shop tab on their Facebook pages. They’re making it very easy to shop and share. All within Facebook.

Here are three sites you should keep an eye on: (more…)

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