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Archive for December, 2010

The #tourismchat on December 16 focused on social media contests. Here are some of the highlights:

– apps, like Wildfire, make managing social media contests very easy

– determine the goal of your contest: build fan base, gain photo assets, etc

– have Terms and Conditions set in place, especially if public voting is involved

– shorter contests work well on twitter, especially when the call to action is simple, like retweeting something

– Facebook contests can be longer but don’t let the voting phase get too long as it can lead to contest fatigue

– Facebook revised their Promotion Guidelines on December 1

As always, you can read the full #tourismchat transcript on wthashtag or check out this beautiful pdf version.

What are your best practices & success stories when it comes to social media contests?

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Transcripts are essential for twitter chats. Not only to refresh your memory of the chat but they’re also great for those who were unable to participate during that hour.

If you’re not familiar with #tourismchat, it’s a biweekly twitter chat focusing on social media in the tourism industry. Each chat varies but we normally see over 300 tweets from 50-75 twitter users during that hour.

As many of you know, we were using “what the hashtag?!” (wthashtag.com) for the #tourismchat transcripts but for some reason the site started displaying error messages, for both the #tourismchat and #SoMeT hashtags. It’s working now but was down for a few weeks so I researched other twitter transcript sites for a substitute method.

Here are my results:

what the hashtag?! http://wthashtag.com

-pros: easy to use, customizable, list basic hashtag usage stats, create transcript for custom dates, unique transcript URL

-cons: site did not work for a few weeks, stats are only available for the past 7 days

Tweetdoc http://tweetdoc.org

-pros: provides a nice pdf transcript, use custom dates

-cons: not instant/takes time to process, pdf must be housed somewhere (I use Google Docs) for easy sharing

tweetreach http://tweetreach.com

-pros: interesting stats include exposure and impressions

-cons: no custom dates, transcripts for up to 50 tweets areĀ  free, monthly plans are expensive

Twapper Keeper http://twapperkeeper.com

-pros: use custom dates, creates RSS feed & excel version of transcript

-cons: must format export with text to columns in excel before saving into google doc, could be a user error but I don’t always get all of the tweets in the export.

For geeks: As I was researching these sites, I came across this very cool site. Summarizr provides charts and stats for any hashtag, via Twapper Keeper. The #tourismchat Twapper Keeper account was created in the beginning of December so these stats only reflect the past two chats.

My temporary solution for replacing wthashtag was a hodgepodge of things stored in a google doc. I plan to continue updating this doc but my preferred method is definitely what the hashtag?!

What are your preferred methods for accessing and sharing twitter transcripts?

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‘Tis the season for merriment so I’d like to share two destination videos that caught my eye this week.

The first one is from Asheville, NC and received 10,000 views within the first three days.

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The second video wants you to “Gitcha Goomsba Up” and visit Leavenworth, WA.

Neither one of these are like traditional destination videos, which is perhaps why I like them so much. What unique destination videos have you seen lately?

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